SLAVA UKRIAINE SURVEY FOR DMITRI CHERNOV

This survey exists because the campaign marketing framework we're developing already has a strong creative and strategic spine, but the operating system around it still depends on facts that only the initiative sponsor can confirm.

This should take about an hour to complete

Once this is filled out, the information can be turned into a stronger Brand & Business Foundations brief, a cleaner donor proposition, a more credible proposal, and a more disciplined launch plan.

Please answer as honestly and comprehensively as possible. If you don't know the answer to something, it's okay to say "I don't have that answer yet".

Full Name

Phone *

Email *

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WHERE DO YOU STAND?

1. INITIATIVE IDENTITY

1.1 What is the formal name of the organization, fund, campaign, or initiative?

1. INITIATIVE IDENTITY

1.2 If there is no final name yet, what working names are being considered?

1. INITIATIVE IDENTITY

1.3 Is this a standalone organization, a program inside an existing nonprofit, a fiscally sponsored initiative, or something else?

1. INITIATIVE IDENTITY

1.4 What is the legal entity behind the effort, if any?

1. INITIATIVE IDENTITY

1.5 Who are the official founders, sponsors, or governing parties?

1. INITIATIVE IDENTITY

1.6 How should this initiative describe itself in one sentence?

2. MISSION AND PURPOSE

2.1 What is the core mission of the initiative?

2. MISSION AND PURPOSE

2.2 What problem is it trying to solve right now?

2. MISSION AND PURPOSE

2.3 Why focus on artists specifically?

2. MISSION AND PURPOSE

2.4 Is the primary purpose humanitarian relief, artist support, cultural preservation, community resilience, or a blend of these?

2. MISSION AND PURPOSE

2.5 What should a donor believe after encountering this campaign?

3. BENEFICIARIES

3.1 Who benefits directly from the funds?

3. BENEFICIARIES

3.2 Are beneficiaries individual artists, artist families, cultural institutions, refugees, local communities, or partner organizations?

3. BENEFICIARIES

3.3 Are there specific regions, cities, or communities in Ukraine this effort focuses on?

3. BENEFICIARIES

3.4 Can you name 3 to 5 example beneficiary types or real individuals/partners, even if not for public use yet?

3. BENEFICIARIES

3.5 How are beneficiaries selected?

4. USE OF FUNDS

4.1 What exactly will donated funds pay for?

4. USE OF FUNDS

4.2 Please rank the top 3 to 5 uses of funds in order of importance.

4. USE OF FUNDS

4.3 Will funds go to direct aid, artist stipends, supplies, housing, studios, transportation, exhibitions, therapy, community programs, or something else?

4. USE OF FUNDS

4.4 Are there any uses of funds that should not be implied publicly?

4. USE OF FUNDS

4.5 Are funds meant for immediate relief, long-term support, or both?

5. PROOF AND CREDIBILITY

5.1 What proof exists today that this initiative is real, credible, and capable of delivering impact?

5. PROOF AND CREDIBILITY

5.2 Are there partner organizations, advisors, institutions, or on-the-ground operators already involved?

5. PROOF AND CREDIBILITY

5.3 Are there letters of support, testimonials, photos, reports, or financial records available?

5. PROOF AND CREDIBILITY

5.4 Has money already been raised or distributed through this effort or a related one?

5. PROOF AND CREDIBILITY

5.5 What public claims can be safely made right now, and what claims should be avoided until substantiated?

6. LEGAL AND COMPLIANCE

6.1 What legal structure governs donations?

6. LEGAL AND COMPLIANCE

6.2 Can donors receive a tax deduction, or not yet?

6. LEGAL AND COMPLIANCE

6.3 Are there cross-border transfer, sanctions, AML, KYC, or other compliance issues that affect fundraising or distribution?

6. LEGAL AND COMPLIANCE

6.4 Are there political, legal, or reputational sensitivities that must shape the messaging?

6. LEGAL AND COMPLIANCE

6.5 Are there any phrases, claims, or depictions that should be off-limits?

7. FUNDRAISING MODEL

7.1 What is the primary fundraising goal for the first 90 days?

7. FUNDRAISING MODEL

7.2 What is the longer-term fundraising ambition for the first year?

7. FUNDRAISING MODEL

7.3 Is the launch focus one-time donations, recurring donations, major donors, grants, or a combination?

7. FUNDRAISING MODEL

7.4 What is the minimum viable outcome that would make this campaign worth continuing?

7. FUNDRAISING MODEL

7.5 What result would make the campaign a major success?

8. DONOR PRIORITIES

8.1 Who do you believe is the most likely donor at launch?

8. DONOR PRIORITIES

8.2 Which of these groups feels primary: humanitarian donors, arts patrons, Ukrainian diaspora, higher-income philanthropists, democracy and civil-society supporters, or another group?

8. DONOR PRIORITIES

8.3 Do you already have access to any donor list, audience, community, or network?

8. DONOR PRIORITIES

8.4 Which donor group feels most emotionally aligned with the current film?

8. DONOR PRIORITIES

8.5 Which donor group feels most practically reachable in the first 60 to 90 days?

9. EXISTING ASSETS

9.1 Beyond the finished 43-second film, what other creative assets already exist?

9. EXISTING ASSETS

9.2 Are there still images, artist bios, interviews, logos, organization materials, impact stories, or press mentions available?

9. EXISTING ASSETS

9.3 Is there existing brand identity, or is that still to be created?

9. EXISTING ASSETS

9.4 Are there existing donation pages, email lists, or social accounts?

9. EXISTING ASSETS

9.5 Are there existing artist permissions, releases, or usage approvals for all featured material?

10. DONATION FLOW & TECH STACK

10.1 Where will donations be processed?

10. DONATION FLOW & TECH STACK

10.2 Is there already a landing page or website?

10. DONATION FLOW & TECH STACK

10.3 What CRM, email, or donor management system is in place, if any?

10. DONATION FLOW & TECH STACK

10.4 Is tracking set up for Meta, Google Analytics, pixels, conversions, and reporting?

10. DONATION FLOW & TECH STACK

10.5 Who owns the accounts and technical infrastructure?

11. DECISION MAKING & WORKFLOW

11.1 Who is the final decision-maker on strategy, messaging, and creative?

11. DECISION MAKING & WORKFLOW

11.2 Who approves legal and compliance-sensitive language?

11. DECISION MAKING & WORKFLOW

11.3 Who approves use-of-funds claims?

11. DECISION MAKING & WORKFLOW

11.4 How quickly can approvals typically happen?

11. DECISION MAKING & WORKFLOW

11.5 Are there any other stakeholders who need to review materials before launch?

12. CREATIVE INTENT & BOUNDARIES

12.1 What do you believe the current film gets most right?

12. CREATIVE INTENT & BOUNDARIES

12.2 What, if anything, makes you uneasy about it?

12. CREATIVE INTENT & BOUNDARIES

12.3 Should the campaign lean more into humanitarian urgency, artist-led hope, cultural resilience, or explicit defiance?

12. CREATIVE INTENT & BOUNDARIES

12.4 Are there visual or verbal elements that must remain in every version?

12. CREATIVE INTENT & BOUNDARIES

12.5 Are there elements that should be reduced or removed in shorter cutdowns?

13. CATEGORY + POSITIONING Q&A

13.1 What kind of campaign do you believe this is at its core?

13. CATEGORY + POSITIONING Q&A

13.2 Do you want it understood primarily as humanitarian support, cultural resilience, artist-led aid, or something else?

13. CATEGORY + POSITIONING Q&A

13.3 What do you want this campaign to stand against?

13. CATEGORY + POSITIONING Q&A

13.4 What stale or generic charity language should it avoid?

13. CATEGORY + POSITIONING Q&A

13.5 What new belief should supporters adopt after seeing it?

14. COMMUNICATION PREFERENCES

14.1 What tone should the public-facing materials use?

14. COMMUNICATION PREFERENCES

14.2 Should the campaign sound more solemn, more defiant, more intimate, or more elevated?

14. COMMUNICATION PREFERENCES

14.3 Are there reference campaigns, organizations, or creative examples that feel right or wrong?

14. COMMUNICATION PREFERENCES

14.4 How visible do you personally want to be in the initiative?

14. COMMUNICATION PREFERENCES

14.5 What is the best format for future collaboration: calls, written docs, shared workspace, voice notes, or something else?

15. OPEN UPLOAD REQUEST

To move the strategy forward quickly, please send any of the following that already exist:

- Formal initiative name or draft naming ideas.

- Legal or organizational documentation.

- Partner names and roles.

- Existing donation links or platform details.

- Beneficiary examples or artist bios.

- Any proof of impact or prior activity.

- Existing brand assets or logos.

- Any script, subtitles, or transcript for the finished film.